#Letter tim cook pro
#Letter tim cook Pc

For, if Jobs was one of the founders and the king to returned to his kingdom to save it from imminent destruction, Cook is the man who made the same company the first Trillion Dollar company in the world. Now, a lot has been read into these two letters from two CEOs who have taken Apple to incredible heights. “ We’ve got some amazing new products in development, so we’re excited about the year ahead.”

#Letter tim cook Pc

As one of the few companies currently making a profit in the PC business, we remain very optimistic about Apple’s prospects for long-term growth.” “ We’ve got some amazing new products in development, so we’re excited about the year ahead. As a result, we’re going to miss our revenue projections by around 10%, resulting in slightly lower profits,” said Steve Jobs, Apple’s CEO. “ Like others in our industry, we are experiencing a slowdown in sales this quarter. Accordingly, the Company has revised its earnings guidance to $.08 to $.10 per diluted share, compared to previous guidance of $.11 or slightly higher. The revenue shortfall is expected to be offset significantly by higher-than-expected gross margins primarily due to lower costs of some components. Geographically, revenues in Europe and Japan have become particularly weak. The lower-than-expected revenues are primarily due to soft demand in the consumer and creative markets such as advertising and publishing. In this scenario, the company had issued the following statement:Īpple today announced that it expects to generate revenues of about $1.4 billion to $1.45 billion in the June quarter, down from previous guidance of about $1.6 billion. And well, it had been on the edge of complete and absolute disaster less than a decade ago.

#Letter tim cook pro

Apple was still a company that was mainly about computers – the iMac, the MacBook Pro and so on. The year was 2002 – there was no iPhone or iPad, no App Stores, and the iPod had been around for less than a year and worked only with a Mac. It reminded me of the last time an Apple CEO had to send out a similar letter.

“ Apple innovates like no other company on earth, and we are not taking our foot off the gas.” Towards the end of the letter, Cook states: It is a long document, spanning over a thousand words and carefully spelling out the reasons for the decline in revenue and the measures that Apple will be taking to make sure things do not spiral out of control and that this is but a blip on what promises to be a promising feature. The letter is available here for those who wish to read it. A lot has been written about Tim Cook’s letter to investors about the decline in expected revenues in the first quarter of the year.